Top 5 Reference Apps Performance in New Zealand Q4 2021

In the fourth quarter of 2021, the top 5 reference apps in New Zealand demonstrated various trends in downloads, revenue, and active users. Here’s a closer look at the performance of these apps.

Ancestry: Family History & DNA saw its weekly revenue peak at around $1.6K in the week of November 22, following a steady increase from earlier in the quarter. Weekly downloads fluctuated, reaching a high of 257 in mid-October and ending the quarter at 180. Active users experienced a slight decline, from 715 at the start of the quarter to 636 by the end.

MyHeritage: Family Tree & DNA experienced significant revenue spikes, peaking at $1.7K in early November. Download numbers remained relatively stable, with a slight uptick to 244 in early November. Active users saw a gradual decline from 1.5K at the beginning of the quarter to 1.1K by the end.

Glorify | Prayer & Devotional maintained a steady revenue stream, peaking at $660 in early October. Weekly downloads were highest at 826 at the start of the quarter and maintained a solid presence throughout. Active users showed continuous growth, ending the quarter with 5.6K, up from 4.5K.

Life Bible App had a consistent revenue pattern, peaking at $510 in mid-November. Download numbers were relatively low, with a peak of 53 in early November. Active users remained fairly stable, averaging around 350 throughout the quarter.

Voice Translator: AI Translate showed a notable revenue peak of $472 in mid-October. Weekly downloads saw a steady increase, reaching 277 by the end of December. Active users also grew steadily, peaking at 359 in the final week of the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.